Personal Watercraft Insurance, MasterCraft Boats Teams Up with ESPN X Games to Boost Wakeboarding, Waterskiing Back into Action Sports Spotlight
Two of the most progressive names in action sports, MasterCraft Boats and ESPN’s X Games, have announced a renewed collaboration providing an entirely new platform to showcase the latest, boundary-pushing athletes in both wakeboarding and waterskiing.
MasterCraft Throwdown and Real Wake Driven by MasterCraft will debut as part of the World of X Games series on ABC this summer. The invitation-only, inaugural MasterCraft Throwdown is set to take place at Millennium Park in Grand Rapids, MI on August 8 with thousands of spectators anticipated to attend and watersports enthusiasts everywhere able to watch live via the telecast on ABC. Upping the ante from traditional event formats, this first-of-its-kind competition will pit the best wakeboard athletes in the world in head-to-head elimination heats with the added pressure of a “one run, fall-and-you’re-done” format forcing riders to pull out their best tricks. Embracing the “go big or go home” mantra, the event will also feature an amped up version of long distance ski jumping in an attempt to break a world record. Boasting the largest single event cash purse in the history of competitive wakeboarding/waterskiing, the MasterCraft Throwdown will showcase some of the biggest names on the water today including top-ranked pros, past X Games medalists, Pro Wakeboard Tour Champions and World Champions. Ski jumping legend Freddy Krueger will also be resurrecting the gravity-defying sport of skiflying with officials from the Guinness Book of World Records on hand to witness his attempt to soar the length of a football field in hopes of surpassing the current World Skifly Record of 299 feet.
“MasterCraft has long been at the forefront of progression in watersports from the company’s initial roots in competitive waterskiing to its current role reinvigorating the landscape of wakeboarding competitions,” said Terry McNew, President and CEO of MasterCraft Boats. “ESPN and the World of X Games will serve as the perfect platform to showcase the amazing athletes currently pushing the limits of the sport and expose the future of watersports to a global audience.” In addition to the mind-blowing action on the water, the MasterCraft Throwdown will feature a full line-up of entertainment including a live musical performance by a renowned recording artist, pyrotechnics, zany stunts, flying unicorns and general pandemonium all being produced by Gregg Godfrey, the brain behind Nitro
