Personal Watercraft Insurance, Getting the Message About Boat Safety to Teens
The United States Coast Guard (USCG) has tried making videos with devastating messages to get the attention of young boaters. This video was intended to shock teens into exercising caution on the water:
Interestingly, studies show that teens do not respond as well to fear-based video campaigns. The New Zealand Coast Guard has studied boater response and concluded that dictating behavior is also ineffective. Further, they conclude that education and peer pressure are keys to getting boating safety messages to youth, especially males. Here is a commercial they produced that is much more light-hearted in tone:
